Harrison Jones

Work

MAVERICK Technologies

Campaigns

vAuto

Campaigns

Anvil International

Campaigns

Articles

Resume

Software Skills

Web Analytics
• Google Analytics
• Adobe SiteCatalyst
• UberTags
• Marchex

Conversion/Usability
• ClickTale
• Optimizely
• Visual Website Optimizer
• Google Content Experiments

Search Engine Marketing
• Google AdWords
• Web CEO
• Linkdex
• Raven

Information Architecture
• Axure
• Viseo
• PowerMapper
• MockFlow

Professional Skills

Web Analytics
• Benchmark Reporting
• Intelligence Development
• Tag Management
• Call Tracking

Conversion/Usability
• A/B Testing
• Multivariate Testing
• Heatmapping
• Landing Page Optimization

Search Engine Marketing
• Search Engine Optimization
• Pay-per-click Advertising
• Video Optimization
• Content Marketing

Information Architecture
• Wireframing
• Sitemapping
• Labeling
• User Personas

Professional Experience

• Monthly columnist
• Content editing

• Analytics reporting, troubleshooting and intelligence development
• Website audits and information architecture recommendations
• Client SEO strategy presentation and delivery
• Usability analysis and conversion optimization
• Video marketing and optimization
• Keyword research, strategy and execution
• Link building strategy and execution
• Paid search campaign management

• Marketing and promotion of five monetized blogs
• Search engine optimization
• Link building strategy and execution
• Social media marketing
• Content production, scheduling and optimization
• WordPress development
• Usability analysis and information architecture
• Managed AdSense campaigns

• Managed link building campaigns of 30+ B2B & B2C clients
• Employee selection, hiring, training, and managing
• Link acquisition and SEO campaign development
• Keyword research, strategy and execution
• Technical SEO site audits, usability, and information architecture recommendations
• Video marketing and optimization
• Analytics, tracking and reporting of campaign success
• SEO department budget management, tracking and reporting

• Authored keyword-rich, optimized web content
• Keyword research and strategy
• Information architecture, SEO and usability recommendations

Education

• Theta Xi Fraternity
• Interfraternity Council
• Student Society of Professional Journalists

• Persuasive Communication: Business and Professional Speaking

Memberships & Acclamations

• Search Engine Marketing Professional Organization (SEMPO)
• Business Marketing Association
• WIU Department of English & Journalism Award for Best Writing
• Contributing author to: Search Engine Journal, Search Engine Land and Reel SEO
• Chicago HTML5 meetup group

Programming Languages

HTML5

CSS

PHP

JavaScript

AJAX

jQuery

Frameworks & Content Management Systems

WordPress

Drupal

DotNetNuke

Ektron

Foundation

Joomla

Magento

ASP.NET

MVC

Bootstrap

Sitecore

Genesis

About

Harrison Jones is a well-recognized SEM and information architecture expert with a reputation for exemplifying the highest degree of technical expertise related to search and user websites. He received his B.A. in Journalism from Western Illinois University. He is currently the SEO and Web Analyst at The Mx Group in Burr Ridge, IL &mdash one of the top B2B integrated marketing and sales support firms in the world. Since 2001, he has been developing, optimizing and empowering websites with technical expertise in: SEM, content marketing, usability analysis, conversion optimization, and web analytics. He has documented many of the industry’s best practices and authored thought leadership articles published in many industry-leading publications including Search Engine Journal, Reel SEO and Search Engine Land.

Outside of his professional life, he authors a Chicago food blog as well as a molecular gastronomy cooking blog. Besides just talking about food, the blog is also used to carry out numerous SEO, usability, conversion, social media, and content marketing experiments which he shares and publishes results to the search engine marketing and web development community to help other industry professionals advance their skills. He is always happy to offer his expert advice to aspiring marketers and web developers. He currently resides on the South Side of Chicago. As an avid White Sox fan and baseball enthusiast, he can usually be found at US Cellular Field when he is not anchored in front of the computer, crunching data. He also enjoys cooking, writing, traveling, and taking on new adventures.

Contact

Please feel free to contact me with any questions or comments you may have using the form to the right. I am always happy to offer advice and insight into the search engine marketing industry. When contacting me, please refrain from using any foul or offensive language. I am an industry professional, therefore I prefer to be contacted in a professional manner. Thank you for stopping by my portfolio. I look forward to hearing from you.