Internet marketing and website usability expert with a passion for SEO, PPC, information architecture, conversion optimization and analytics.

MAVERICK Technologies

maverick technologies


Search Engine Optimization
Conversion Optimization (Ongoing)
Information Architecture
Usability Analysis (Ongoing)
Web Analytics

  • Non-branded organic traffic up 35%
  • Website conversions up 800%
  • Conversion funnel drop-offs down 25%
  • Engaged visits up 20%




Search Engine Optimization
Landing Page Optimization
Pay-per-click Advertising
Video Optimization
Web Analytics

  • Non-branded organic traffic up 1,500%
  • Website conversions up 50%
  • Average landing page quality score of 7
  • PPC conversion rate of 6%
  • Video views up 1,000%

Anvil International

anvil international


Search Engine Optimization
Video Optimization
Web Analytics

  • Non-branded organic traffic up 30%
  • Website conversions up 20%
  • Conversion funnel drop-offs down 15%
  • Video views up 40%

Software Skills

    Web Analytics

  • Google Analytics
  • Adobe SiteCatalyst
  • UberTags
  • Marchex

  • ClickTale
  • Optimizely
  • Visual Website Optimizer
  • Qualaroo
    Search Engine Marketing

  • Google AdWords
  • Web CEO
  • Screaming Frog
  • Raven
    Information Architecture

  • Axure
  • Viseo
  • PowerMapper
  • MockFlow

Professional Skills

    Web Analytics

  • Benchmark Reporting
  • User Behavior Modeling
  • Tag Management
  • Call Tracking
  • Culture of Measurement

  • A/B Testing
  • Multivariate Testing
  • Heatmapping
  • Landing Page Optimization
  • User Surveying
    Search Engine Marketing

  • Search Engine Optimization
  • Pay-per-click Advertising
  • Video Optimization
  • Content Marketing
  • Marketing Automation
    Information Architecture

  • Wireframing
  • Sitemapping
  • Labeling
  • User Personas
  • Content Architecture

Professional Experience

The Mx Group
Burr Ridge, IL
— SEO and Web Analyst
  • Analytics reporting, troubleshooting and intelligence development
  • Website audits and information architecture recommendations
  • Client SEO strategy presentation and delivery
  • Usability analysis and conversion optimization
  • Video marketing and optimization
  • Keyword research, strategy and execution
  • Link building strategy and execution
  • Paid search campaign management
Straight North LLC
Oak Brook, IL
— SEO Strategist
  • Managed link building campaigns of 30+ B2B & B2C clients
  • Employee selection, hiring, training, and managing
  • Link acquisition and SEO campaign development
  • Keyword research, strategy and execution
  • Technical SEO site audits, usability, and information architecture recommendations
  • Video marketing and optimization
  • Analytics, tracking and reporting of campaign success
  • SEO department budget management, tracking and reporting
Burr Ridge, IL
— SEO Copywriter
  • Authored keyword-rich, optimized web content
  • Keyword research and strategy
  • Information architecture, SEO and usability recommendations
Freelance Web Developer
Chicago, IL
— Self-Employed
  • WordPress development
  • Magento Commerce development
  • Bootstrap and Foundation frameworks
  • HTML5, CSS, PHP, JavaScript, AJAX, jQuery


Western Illinois University
— B.A. in Journalism
  • Theta Xi Fraternity
  • Interfraternity Council
  • Student Society of Professional Journalists
University of Chicago – Graham School of Continuing Education
— Professional Development Courses
  • Persuasive Communication: Business and Professional Speaking


— B2B Search Marketing Columnist
— Contributor

Memberships & Acclamations

  • BMA Tower Award – Silver – SEO Program Over 50 Keywords (2013)
  • BMA Tower Award – Bronze – SEO Program Under 50 Keywords (2013)
  • WIU Department of English & Journalism Award for Best Writing (2009)


Search Engine Marketing Professional Organization (SEMPO)
Business Marketing Association (BMA)
Theta Xi Fraternity

Content Management Systems & Frameworks

Harrison Jones is a well-recognized SEM and information architecture expert with a reputation for exemplifying the highest degree of technical expertise related to search and user websites. He received his B.A. in Journalism from Western Illinois University. He is currently the SEO and Web Analyst at The Mx Group in Burr Ridge, IL &mdash one of the top B2B integrated marketing and sales support firms in the world. Since 2001, he has been developing, optimizing and empowering websites with technical expertise in: SEM, content marketing, usability analysis, conversion optimization, and web analytics. He has documented many of the industry’s best practices and authored thought leadership articles published in many industry-leading publications including Search Engine Journal, Reel SEO and Search Engine Land.
harrison jones
Outside of his professional life, he authors a Chicago food blog as well as a molecular gastronomy cooking blog. Besides just talking about food, the blog is also used to carry out numerous SEO, usability, conversion, social media, and content marketing experiments which he shares and publishes results to the search engine marketing and web development community to help other industry professionals advance their skills. He is always happy to offer his expert advice to aspiring marketers and web developers. He currently resides on the South Side of Chicago. As an avid White Sox fan and baseball enthusiast, he can usually be found at US Cellular Field when he is not anchored in front of the computer, crunching data. He also enjoys cooking, writing, traveling, and taking on new adventures.
Please feel free to contact me with any questions or comments you may have using the form to the right. I am always happy to offer advice and insight into the search engine marketing industry. When contacting me, please refrain from using any foul or offensive language. I am an industry professional, therefore I prefer to be contacted in a professional manner. Thank you for stopping by my portfolio. I look forward to hearing from you.

Harrison Jones
Chicago, IL

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